Insights & Events
Mpire Among the Top Ad Networks
For the second year running, MobyAffiliates has named Mpire as one of the Top Mobile Ad Networks.
Insights & Events
9 October, 2016
Posted on October 4th, 2016 by Anne Freier. Full article available here.
4 October 2016: Tech Mpire, the performance-based ad solutions provider has just released its financial statement that shows some strong growth for the year increasing its revenue 171%. During the same time period, subsidiary Mpire which provides performance marketing solutions for mobile advertisers among others, grew its client base by 78% with the average revenue per client reaching 53%.
Tech Mpire has continued to grow and diversify its product portfolio as it adds new features to Mpire’s platform. Indeed, the firm’s technology team drove up platform updates by 48%. That’s all part of a wider plan of the company to remain competitive through innovation.
It acquired Appenture, a Croatian software developer, in May 2016 in order to further expand its product development. The acquisition seems to be bearing fruit, providing some substantial growth within technical resources to scale product development.
Tech Mpire says it has plans to launch a self-serve advertising portal for the last quarter this year. This should technically allow the company to reach lower volume advertisers and help grow the business further.
Having been recently included in the Mobyaffiliates Top Mobile Affiliate Network of 2016, Mpire Network is poised to have a strong year.
Jeff Botnick, Managing Director, Mpire, says:
“Over the course of the year, we have made a concerted effort to expand the size and quality of the supply network to help drive outcomes for our advertisers. We have also made impressive strides in the development of our technology to enable the delivery of our superior service. Our FY16 performance, reflects our success in these areas and our burgeoning industry reputation. The Company’s unwavering commitment to innovation will help us to deliver additional value in the coming months, that will increase the performance of both our advertisers and partners.”