Insights & Events
Mpire launches TrafficGuard® to strengthen network quality
TrafficGuard® is our anti-fraud solution developed to detect & intercept fraudulent traffic in real time, driving quality for our clients.
Insights & Events
5 April, 2018
Mpire is delighted to announce we are an official member of IAB Singapore (SG). With our APAC Managing Director, James Dutton, joining the programmatic committee, Mpire will be supporting IAB’s efforts to humanise programmatic, and make its potential relatable to wider sections of the industry in the APAC region.
In addition to participating in the programmatic committee, we are also taking part in IAB’s Professional Conversion Programme (PCP). PCP is a collaborative effort by IAB, Workforce Singapore, and Singapore’s Economic Development Board to remedy the programmatic advertising skills shortage in APAC. This training programme incentivises the development of programmatic skills on a local level. We are excited to be investing in closing the skills gap and encouraging companies to hire local talent.
On Mpire joining the IAB SG team, CEO Miranda Dimopoulos said, “We are delighted to have Mpire taking such an active role and excited for the opportunity to work alongside a mobile adtech company that is leading the fight against ad fraud.”
James Dutton, Regional Managing Director (APAC) said, “Mpire’s first APAC office was established in Singapore because we see this being the hub for digital advertising in the region. One of the reasons behind this is great initiatives like PCP being driven by the local government and IAB. I am looking forward to working alongside IAB to develop an industry-ready workforce and help shape the programmatic agenda.”
About IAB SG
The IAB Singapore is an established and key industry body for those involved in Digital Advertising and is essential for those passionate about digital in this region.