Insights & Events
How to grow your audience with paid user acquisition
When it comes to UA for your app, the challenge is choosing advertising options that result in the right audience of users to meet your KPIs
Insights & Events
5 April, 2017
Mpire’s advertiser platform makes reaching your target users easy with a simple 5-step campaign set-up process. In this guide, we’ll go through everything you need to know to reach your most valuable users, including:
Once you’ve signed up, click ‘Create mobile campaign’ and follow the steps below!
Select your app
Click the ‘add a new app’ link, and search
for your app by either its name or publisher.
Specify the countries where your target users are found and the devices they use. Our platform offers advanced targeting options allowing you to target certain device brands and restrict traffic sources, to ensure your ads get in front of your most-valuable app users.
Set your total campaign budget and bid amount. Total budget is the budget behind the campaign for its lifetime, whilst the bid amount is the amount you pay per install. To evenly spread your budget over a period of time, specify a daily budget.
Fill in the category, name and description for your app. Mpire gives you advanced options with scheduling and lookback window functions, to save you time and hassle.
Uploading your ad creative is super easy with Mpire.
Drag and drop your creative into the portal, select what language your ads are in and then click ‘Start upload’.
Select either Mpire’s own tracking solution, nxusSDK or if you already subscribe to a
third party solution, select it from the drop down list.
Follow the instructions to generate your tracking URL and paste the link in the space provided.
Test that your installs are being detected by clicking on the ‘Test campaign’ button. Follow the instructions and wait for confirmation that your test was successful.
Go to the order section and read the terms and conditions. If you agree to the terms and cond
itions tick the box and hit ‘Place order’. Your campaign will then be sent to us for approval.
Given everything checks out, you’ll be within reach of your target users in no time.
To make sure your campaign goes live as soon as it’s approved, add funds to your account now.
To add funds go to the ‘Billing’ tab on the left-hand side, or at the top right corner of the portal.
Specify the amount you are wishing to add, pop in your credit card details and you’re all set!
Sign up to Mpire’s advertising platform to create your campaign and start reaching your app users.