We're busy behind the scenes

Mpire's world-class engineering and development team continues to build patent-pending, proprietary technologies that all deliver on the mission of evolving interactive advertising into a more progressive medium. These advancements benefit publishers and advertisers through their respective returns, but it's online consumers who reap the rewards of being served more relevant, interesting and engaging ad content — thanks to the following types of technologies.

	YieldSense™ YieldSense is a performance-advertising technology that works behind the scenes to increase the rate of return, or eCPM, on publishers' websites. YieldSense does all the heavy lifting of ad testing so publishers can focus on creating content for their blog or Web site.
	AdXpose™ AdXpose™ is an online ad optimization technology that gives brand marketers and interactive media agencies greater ROI and unprecedented transparency around their campaigns running anywhere across the Internet. AdXpose automatically tracks creative performance, consumer engagement and ad placement through all ad networks, exchanges and direct publisher placements. AdXpose Watch a demo AdXpose Learn more
	InView InView tracks and reveals ad position on any given page for a publisher and advertiser. In fact, a 2008 study shows that 30 percent of the $30 billion display ad market are "below the fold" and never seen by viewers.
	Engaging Flash-based Ads Flash-based rich media ad units draw eyeballs because they don't look like ads. Plus, our hybrid ads give publishers two types of revenue — CPC and CPM — from the same ad instance.
	ClickVault™ ClickVault zeros in on click fraud, one of the toughest and biggest issues facing online advertising today. Our proprietary token-based verification system is one of the most advanced technologies in the prevention and detection of click fraud.
	YieldWrapper™ YieldWrapper complements publishers' current display ad revenue by giving them the ability to combine their own ad tags with our Flash-based shopping ads. This allows publishers to honor their premium display ad inventory while also integrating new CPC revenue.