Mpire Adds Expanded Functionality to Further Improve Its Online Shopping Experience

Mpire’s innovative trend-watching, price-checking and smart couponing help put online consumers on the leading edge

SEATTLE – October 23, 2006 – Mpire, Inc., the online shopping service that empowers consumers to find the right product at the right price, today announced the implementation of new tools to further enhance the online shopping experience.

Seattle-based Mpire provides a powerful shopping service that lets online shoppers compile and analyze trend information to understand how much they should be paying and where they should be buying. Mpire provides the largest catalog of over 65 million new and used products from Yahoo, eBay, Overstock, Craigslist, Amazon, and other large-presence online retailers such as Toys R Us, Apple, Target and more.

In a first for online shopping functionality, Mpire is also adding new innovative features to its site at www.mpire.com. These include:

• Sales Trend Watch – This feature allows users to find the hottest trends and see what consumers are actually buying. They’ll have access to information to the hottest consumer trends in, for example, jeans, televisions, DVDs, cell phones, iPods, NFL jerseys, toys and more.
• Quick Price Check – With Quick Price Check consumers have the fastest and easiest way to find the true price of anything that they are shopping for in seconds. This is a research process that typically takes consumers hours to accomplish.
• Smart Coupons – Mpire is integrating coupons into the search function, allowing users to obtain search-related specials. For instance, if a user searches for “iPod,” coupons related to that topic will automatically appear. Mpire finds rebates and discounts as you search against its database of over 65 million products, eliminating the need to go any other site.

“Mpire’s analytics engine allows us to use data in an increasingly creative and fun way to help shoppers make better decisions,” says Mpire CEO Matt Hulett. “Online shoppers are becoming more discerning and demanding. It’s not so much now about just finding the best price or value, though those things are important. It’s about discovering the trends. What’s hot? What’s not? Consumers want to be on the leading edge of that kind of information.”

Mpire captures, summarizes and highlights shopping trends and pricing information by analyzing the purchasing behavior of over 100 million consumers. This is the first time that consumers have been able to track the value of popular, top-selling items, and arming online shoppers with critical data for online-purchasing success.

About Mpire
Mpire empowers the millions of people who buy and sell used and hard-to-find items online. The company’s buyer and seller services save users valuable time and provide them with powerful insights, enabling them to make more informed decisions.  Founded in 2005, Mpire is backed by Ignition Partners and former eBay executive Richard Rock. Please visit www.mpire.com for more information.

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Mpire is a trademark of Mpire, Inc. All other trademarks and trade names are the property of their respective owners.   

For more information, media only:   

Paulette Trimmer

Communiqué PR (for Mpire)

paulette@communiquepr.com

Phone : (206) 282-1214