Press Release

Mpire Eases Holiday Season Stress with New Shopping Tools

Mpire Plugin for personal shopping and Holiday Gift Guide Naughty & Nice choices highlight holiday season online

SEATTLE – November 21, 2006 – Mpire, Inc., the leading online shopping service that empowers consumers to find the right product at the right price, today announced the launch of its innovative Mpire Plugin and the inauguration of the Mpire Holiday Gift Guide, featuring gift-list suggestions analyzed for trends, pricing and availability.

“Shopping online, especially during the holiday season, can be hard and confusing,” says Matt Hulett, chairman and CEO of Mpire. “The Mpire Plugin puts the world’s most powerful personal pricing guide at shoppers’ fingertips. No other plugin integrates online pricing analytics information as powerfully as Mpire’s Plugin.”

The Mpire Plugin relies on powerful analytics. It provides “one-click” price research in the world’s most popular e-commerce sites, and is ready to assist whenever the right price is located for virtually any product. It also features Mpire’s price estimator, which offers a powerful view of what shoppers should be paying for any of the millions of products online. It sifts through the purchasing behavior of over 100 million consumers to show historical pricing trends against the exact product that’s being sought.

Additionally, the Mpire Plugin integrates Smart Coupons from other merchants that relate to a shopper’s search while shopping, and provides easy access to Mpire’s universal shopping engine of over 80 million new and auction products for quick product comparison.

Mpire users can also take advantage of the Mpire Holiday Shopping Guide, with researched gift suggestions for “Nice” lists, including His, Hers, and Kids categories. It takes the work out of shopping, offering popular gift items, suggested pricing and availability. Adult shoppers can also take a peak at themed “Naughty” gift-list options, with romantic lingerie, games and other similar products.

“The Plugin is truly easy to install,” says Lance Zimmerman, an online shopper from Seattle, Wash. “It supports Firefox, which I’ve been using more and more lately, and will soon work with IE 7 in the coming month. And you get search-related coupons along with all the helpful and in-depth pricing information and trends. With the Holiday Shopping Guide’s Naughty and Nice selection, this is going to make my holiday shopping a snap.”

About Mpire
Mpire empowers the millions of people who buy and sell used and hard-to-find items online. The company’s buyer and seller services save users valuable time and provide them with powerful insights, enabling them to make more informed decisions.  Founded in 2005, Mpire is backed by Ignition Partners and former eBay executive Richard Rock. Please visit www.mpire.com for more information.

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Mpire is a trademark of Mpire, Inc. All other trademarks and trade names are the property of their respective owners.   

For more information, media only:   

Paulette Trimmer

Communiqué PR (for Mpire)

paulette@communiquepr.com

Phone : (206) 282-4923 ext. 115