Press Release

Mpire Revs Up NASCAR Victory Lap Shopping Guide for Race Fans

Create an Mpire Shopping account and you may find yourself behind the wheel of a real NASCAR speedster courtesy of the Richard Petty Driving Experience

SEATTLE – September 14, 2006 – Mpire, Inc., the online shopping service that connects consumers to the right product at the right price from the world’s most popular online shopping sites today announced NASCAR Victory Lap: an online shopping guide for race fans. Like all Mpire shopping guides, the NASCAR Victory Lap shopping guide allows fans to browse for their favorite driver and race-team gear, discover the historical worth of racing memorabilia and place bids to purchase items, secure in the knowledge that they are seeing regularly updated, fair-market prices.

And, by creating a new Mpire account, registrants may find themselves behind the wheel of a genuine NASCAR-style stock car, courtesy of the Richard Petty Driving Experience (RPDE), among other prizes. Mpire and RPDE have teamed up for grand prize sweepstakes that will put six lucky winners behind the wheel in RPDE’s King’s Experience (retail value $799) – two power-packed sessions of lap driving instruction, safety training, and one-on-one feedback from Pit Road Instructors and driving pros. Contest details are available at www.mpire.com/rpdedetails.

“The Richard Petty Driving Experience will definitely satisfy your need for speed,” says Chris McKee, director of promotions with RPDE. “We’re excited to team up with Mpire to offer this chance to learn how to tame the speedway with our high-thrill 18-lap program. Just sign up with Mpire, and we’ll give lucky winners the chance to truly experience the thrill of NASCAR. You’ll feel more speed in a half-day than you’ve experienced in your life.”

Mpire aggregates items from eBay.com, Amazon.com, Yahoo Shopping, Craigslist and Overstock.com, providing fast access to more than 40 million products. NASCAR is the fastest-growing league in professional sports, with an estimated following of 75 million fans. NASCAR items are enjoying unprecedented growth and sales interest online. Searches for “NASCAR” on Mpire have surged by over 30 percent in the last month.

“There are no more devoted fans than those of NASCAR,” says Matt Hulett, chairman and CEO of Mpire. “Mpire’s exhaustive, comprehensive analytics allow consumers insider access to the most popular searches and average selling prices of the hottest NASCAR items, and can help unearth those rare finds that every fan seeks.”

Seattle-based NASCAR fanatic Tammy White praises the site for saving her both time and money, whether she’s shopping for the perfect Dale Earnhardt, Jr., tee-shirt for her son or a gift for her husband, fellow NASCAR fan of Kasey Kahne. “Mpire allows me to browse through a variety of NASCAR gear at the click of a mouse reducing hours worth of shopping to a few minutes. I can always find the specific item I have in mind, and get to search more items in far less time than it would take me to find it elsewhere. I get what I want and more for the best price around.”

About Mpire
Mpire empowers the millions of people who buy and sell used and hard-to-find items online. The company’s buyer and seller services save users valuable time and provide them with powerful insights, enabling them to make more informed decisions.  Founded in 2005, Mpire is backed by Ignition Partners and former eBay executive Richard Rock. Please visit www.mpire.com for more information.

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Mpire is a trademark of Mpire, Inc. All other trademarks and trade names are the property of their respective owners.   

For more information, media only:   

Paulette Trimmer

Communiqué PR (for Mpire)

paulette@communiquepr.com

Phone : (206) 282-1214