Launched in October 2007, WidgetBucks is a vertical shopping ad network that helps publishers and bloggers optimize their earnings. WidgetBucks™ serves 1.5 billion monthly ad impressions through the sites and blogs of over 26,000 publishers. Proprietary performance-driven ad technology called YieldSense™ makes over 17,000 optimization decisions per second, resulting in an average eCPM increase of 50-60 percent for publishers.

Launched in April 2009, patent-pending AdXpose is optimization technology that gives brand marketers and agencies unprecedented transparency and maximized return on ad spend (ROAS) from their ad campaigns across the entire Web, including third-parties channels such as exchanges, ad networks and direct publishers. Each month, AdXpose automates 30-50 billion optimization decisions through its system.